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GLOBAL VOLUNTEER

BERSABEL BEHONEGNE

MCVP Outgoing Global Talent

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TONY KO

MCVP Outgoing Global Volunteer

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SAMANTHA LUMPKIN

MCVP Marketing & Communications

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MARKETING AND COMMUNICATIONS

GLOBAL TALENT

OGV RESOURCES
MARCOM RESOURCES
OGT RESOURCES
HERE'S EVERYTHING YOU NEED TO KNOW
ARE YOU A NEW MEMBER IN OGT, OGV, OR MARCOM?

STEP 1: Welcome to AIESEC

First start with educating yourself on the AIESEC way: the why, the how and the what of the organization

STEP 2: Know Our Products

Start to familiarize yourself with all of our products.

STEP 4: Learn How To Use EXPA

Learn how to learn our online platform: experience.aiesec.org

STEP 6: Nurture Customers 

CONSIDERATION: When a customer is considering our products, it is important to know how to nurture properly.

STEP 8: Reintegrate Customers

BRAND ADVOCACY: Now that your Exchange Participant as gone abroad and had an amazing experience, learn how you can reintegrate them.

STEP 3: Know the Customer Flow

As a B2C, you are dealing with the consumers, take a look a the stages of the customer flow that the consumer goes through.

STEP 5: Attract Customers 

ATTRACTION: Understand how to properly attract the customer

STEP 7: Service Customers 

VALUE DELIVERY: Now that the customer is officially an Exchange Participant, learn how to service them.

STEP 9: Build Partnerships 

Learn how to build partnerships with International Local Committees

Want to keep Learning?

There is a variety of educational touch points that you can attend to reinforce your training and learn more about the national strategies.

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a. Local Sales Program / Basic Sales Program

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b. Subregional, Regional or National Conference

- Subregional Conferences are in February

- Regional Conferences are in September or October

- National Conferences are in January and May.

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c. National Sales Program / Advanced Sales Program

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Ask your VP or LCP to learn more about the dates and registration of conferences and summits!

TEST YOUR KNOWLEDGE!
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